So how is it to actually step in and live the life inside the Choice world? Well, who better than our Choices can share about that journey! From interviews with our leaders to success snippets from our campus alumnus group, here are some exciting stories about life on the Flipside.
Empowering Bangladesh with
access to
trendy fashion
and lifestyle choices!
Our Purpose
To inspire vibrant & joyous self-expression, by expanding fashion possibilities for Banglaadesh.
We create
CHOICE
with our values
আমাদের values-ই আমাদের প্রতিটি সিদ্ধান্ত, কাজ এবং সম্পর্ককে guide করে।
এগুলোই আমাদের culture তৈরি করে এবং trust, transparency ও long-term growth-এর ভিত্তি গড়ে তোলে।
Customer First
আমরা customer-কে সবচেয়ে আগে রাখি।
তাদের কথা শুনি, তাদের প্রয়োজন বুঝি এবং সেই অনুযায়ী solution তৈরি করি।
High Ambition
আমরা বড় স্বপ্ন দেখি এবং বড় কিছু অর্জন করতে চাই।
আমরা status quo challenge করি এবং দ্রুত innovate করি।
Ownership
আমরা আমাদের কাজের পুরো দায়িত্ব নিই।
Challenge আসলে আমরা পিছিয়ে যাই না—বরং solve করে সামনে এগিয়ে যাই।
Integrity
আমরা সৎ, স্বচ্ছ এবং ন্যায্যভাবে কাজ করি।
Trust তৈরি করাই আমাদের প্রথম priority।
Collaboration
আমরা teamwork-এ বিশ্বাস করি।
আমরা একসাথে কাজ করি, একসাথে জিতি এবং একসাথে grow করি।
Excellence
আমরা সবসময় better হতে চাই।
দ্রুত শিখি, উন্নতি করি এবং best result দিতে চেষ্টা করি।
Our journey of
awesomeness
Meet our
leaders
Junayad Chowdury is the Founder & CEO of CHOICE Marketplace. He leads the company with a clear vision to build a simple, scalable, and seller-friendly e-commerce platform in Bangladesh, empowering local businesses to grow online without operational complexity.
As the driving force behind CHOICE, he focuses on creating a seamless ecosystem where sellers can focus on their products while the platform handles technology, operations, and marketing. His leadership is centered around innovation, speed, and long-term value creation.
Junayad is passionate about building impactful digital solutions and shaping the future of Bangladesh’s online fashion marketplace.
Junayad ChowduryFounder & CEO 
Ekbal Chowdury is the Co-Founder of CHOICE Marketplace, playing a key role in building the platform’s foundation and growth strategy. He works closely on seller onboarding, operations, and business development to ensure a smooth and scalable marketplace experience.
With a strong focus on execution and efficiency, Ekbal is committed to creating a transparent and reliable environment for both sellers and customers.
His vision is to make CHOICE a trusted platform where businesses can grow sustainably.
Ekbal ChowduryCo-Founder 
Abdulla Al Numan serves as the CEO of CHOICE Marketplace, overseeing overall business operations and strategic direction. He is responsible for driving growth, strengthening marketplace performance, and ensuring a high-quality customer experience.
He brings a practical approach to leadership, focusing on building strong systems, optimizing processes, and scaling the platform efficiently.
Numan is dedicated to establishing CHOICE as a leading fashion marketplace in Bangladesh.
Abdulla Al NumanCEO 
Delowar Hossain is an Investor at CHOICE Marketplace, supporting the company’s growth and long-term vision. He believes in the potential of digital commerce in Bangladesh and actively contributes to strategic expansion and development initiatives.
With a focus on sustainable growth and innovation, he plays an important role in guiding the platform towards future success.
Delowar HossainCOO 
Our
Headquarters
Our Office
Our office is located in the heart of Sylhet at Zindabazar City Complex. We operate from a professional workspace where our dedicated team manages seller onboarding, order processing, and customer support. We welcome our partners and sellers to visit us and experience how we are building a trusted fashion marketplace in Bangladesh.
Registered Brand
ABOUT US
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Life On Choice
Life @ Choice
At Choice Fashion Mall, we are not just building a marketplace—we are building a trusted community of brands, sellers, and customers.
Join us on our journey and be a part of a smarter, faster, and more reliable fashion shopping experience.